When creating or redesigning an e-commerce site, it is not always easy to know in advance what works or not, what will change the best and will encourage your customer to finalize their purchase. Also, against the reality, testing, is a peaceful justice in order to measure the real impact of graphics, as well as text changes on your conversion rates.
Use testing tools
There are several quality testing tools. Although the operations may vary from one tool to another, the basic principles remain the same. It presents to clients two versions of the same page that are different according to the same criteria. The visitor arrives on version A or B of the page. The objective is to analyze the result and describe the best performing ones, in terms of conversion rate or other measures like clicks on links or calls to action. It is important to stress here that the test must be performed on a single conversion. In practice, if various changes are tried at the same time, it is not possible to know which element is affected. You can
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Test the home page
Home pages are often the most visited pages of your site. It is always a privileged entry point to your e-commerce site. It is the case of visitors who find your store from search engines, paid ads or social network posts. It is strategic for the success of your event. Its contents must be relevant and optimized and changes can radically change the perception of visitors. It is therefore important to test different versions of this page to increase your modification rate and decrease your bounce rate. After testing, choose the pages that most encourage the visitor to continue on the site.
Test the category page
The category page is very important on an e-commerce site, it is essential for visitors looking for information as well as for SEO performance. A study presented at a trade show suggests that the category page should be a priority for SEO visibility for e-commerce sites. It represents more traffic and ranking opportunities than the product page. The element to analyze can be bounce rate, conversion rate, most viewed pages following category pages, or time spent on that page. To use these metrics, you have the possibility to perform many tests.